The face of the workforce is changing. A new generation of young people are set to enter the workforce within the next ten years and what they look for in job is not necessarily the same as what their predecessors were after.\nSenior Management Consultant at Huawei, Huang Weiwei acknowledged this fact at this year\u2019s Huawei Connect event, saying "these people don't come just because of the money - they want the company to have other attractive points.\u201d\nIn Southeast Asia, five of the largest countries in the Association of Southeast Asian Nations have populations that are overwhelmingly made up of millennials. While young people still want jobs that offer a competitive salary and compensation packages, millennials are more likely to give weight to company culture when evaluating their employment opportunities.\nThey want to work for a company that share their values, that makes them feel like their work has a purpose and makes a difference. They want a good culture fit.\nA study by LinkedIn found that in Southeast Asia, the top concern for employees in the region was employee retention. 38% of responders said a failure to retain talent was the top competitive threat to their company \u2013 well above the global average of 29%.\nBut, why do employees leave companies? While money is certainly a factor, if a worker feels uncomfortable with the culture in their workplace, they\u2019re not going to want to want to come into the office and ultimately, their productivity and overall wellbeing will be affected.\nHere are five things you can do to build a company culture you and your employees can be proud of.\nLead from the front\nIf you want to keep a team motivated and engaged, it\u2019s important to have a strong figurehead. An effective manager always leads by example, setting out the company culture from the beginning and encompassing those values throughout their time at the business.\nYou need to be able to offer support to your team members, mentoring them where necessary to help realise their potential. This will allow your whole team to continue driving forward company culture and build on pre-existing values.\nFor the modern CIO, their remit is increasingly expanding beyond the traditional IT function and many are now responsible for driving company-wide innovation. For some, this now includes defining company culture therefore, without a strong leader in place to spearhead the policy, it will fall by the wayside and cause widespread cultural-misalignment between departments.\nBe inclusive\nFor many employees, this is the most important tenet of workplace culture. Unfortunately, for employers it\u2019s often the hardest to get right.\nNo employee wants to be made to feel uncomfortable in their place of work due to their gender, sexuality, ethnicity, disability, age or any other fundamental facet of their being. However, despite many companies taking steps to improve diversity and inclusion, it is often perceived by little more than lip-service by those minorities it is meant to empower; rarely leading to any long-term, meaningful change.\nObviously, there are laws in place across the world to stop the most serious cases of workplace discrimination, but organisations should not be allowing environments to exist where events occur that require legal intervention.\nOrganisations need to make it clear from the outset their company has a zero-tolerance culture; nothing is more important than ensuring your employees feel safe in their place of work.\nYou can read more about how to improve diversity and inclusion in the workplace in this piece on CIO Asia.\nCommunicate with your employees\nWhat values are most important to your employees? Does your company culture align with these ideals or is it simply the brainchild of what senior management thinks you should be doing?\nWe\u2019ve already established that younger generations put greater weight behind finding an employer that has similar ethical and moral considerations as them. However, you can\u2019t expect your company culture to thrive if you don\u2019t consult your employees on what they want to see from it.\nEmployees will always be reluctant to adopt change that they don\u2019t view as being beneficial. This is true of changes to company culture. While it\u2019s important to listen to your team about what they want to see implemented; it\u2019s equally important that any changes you decide to enact are properly explained so all employees can understand how it might impact on them and how they conduct themselves in the workplace.\nIt\u2019s vital that the relationship you have with your employees is built on mutual trust and nothing facilitates that more than having an open and transparent culture where employees feel they can both raise ideas and be listened to.\nHave a common vision\nIf you\u2019re not all on the same page, how can you expect your company culture to become pervasive throughout all departments of your business? Collaboration and cohesion are key to ensuring long-term business success and without everyone understanding and embodying the values you set out for the company, your organisation won\u2019t thrive.\nAs a leader, it\u2019s important you make it clear to everyone what the company vision and how what they do allows that vision to be turned into a reality. If your employees don\u2019t share your sense of purpose and meaning, they won\u2019t be motivated at work and your company culture will lack authenticity. You want your company culture to be a positive reflection of the shared values your organisation has, not a tool to highlight divisions.\nLive it\nThere\u2019s a difference between defining your company culture and implementing, practising and living it on a daily basis.\nWhile it can sometimes take time to adjust to any new cultural changes, it\u2019s important not to become complacent and allow people to slip back into old, bad habits. As the figurehead, you need to be the one championing culture, reminding people of its importance and helping them to embody the values.\nIf you hold yourself to a high standard on a daily basis, your employees will notice this and be more likely to follow suit. Live, breathe and own your company culture and eventually, everyone from the CEO to your newest hire will be doing the same.