A practical guide to KBQ-led enterprise AI strategy

As we approach the peak of the artificial intelligence hype cycle, enterprises need to take a strategic approach to implementing their cutting-edge tech solutions.
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  • Artificial Intelligence
  • IT Strategy
  • Technology Industry

Kevin Troyanos leads the analytics & data science practice at Saatchi & Saatchi Wellness. He has focused his career within the healthcare marketing analytics space, empowering healthcare marketers with data-driven strategic guidance while developing innovative solutions to healthcare marketing problems through the power of data science.

He's worked to measure, predict, and optimize marketing and business outcomes across personal, non-personal, digital and social channels. He's also led engagements with brands that span all stages of the product life cycle, with a particular focus on established brands.

Kevin's role is to guide the departmental vision and lead innovation initiatives, effectively positioning marketing analytics as a competitive differentiator and organic growth driver for the agency at large.

The opinions expressed in this blog are those of Kevin Troyanos and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.