A recent survey conducted by Sapio Research for voice specialist company Red Box shows that a majority of CIOs and IT directors believe that a \u2018Voice First\u2019 strategy will be in place within less than five years.\nThe results mirror the views of 588 CIOs and C-level executives responsible for IT across Singapore, the UK and the US.\nIn addition to the 76% of those surveyed who think that a \u2018Voice First\u2019 strategy implementation is a matter of just a few years, 95% of them regard voice data as \u201cvaluable\u201d or \u201cvery valuable\u201d to their businesses. \n\u201cToday, voice is a critical data set for the digital transformation of the enterprise,\u201d explains Richard Stevenson, CEO of Red Box. \u201cIt holds much more value than any other means of communication because it conveys context, sentiment, intent, emotion and actions, providing real intelligence and driving valuable business outcomes.\u201d\nPersonal assistants on the rise\nBy now we are all well acquainted with Siri, Alexa or Cortana, those virtual assistants who despite reinforcing gender stereotypes and expectations, they make our life and daily admin much easier.\nAccording to The Workplace of the Future, a research study co-authored by Computerworld UK and CIO UK, 64% of the IT leaders interviewed said that voice assistants will have either a pivotal or some role to play in workplace communication and collaboration.\nWith corporate giants like Google or Amazon taking voice technology to the mainstream, it\u2019s not surprising to see that more than three quarters of those CIOs surveyed by Sapio Research see voice first playing an essential role in their digital strategies.\nVoice data not living to its full potential\nAnd despite that high level of receptiveness towards voice data among CIOs and their colleagues, only 49% of organisation-wide conversations are being captured, something that according Red Box suggests limitations with current call recording solutions and set up.\nIf this figure wasn\u2019t disheartening enough, 51% of the data being captured is locked away and therefore inaccessible for artificial intelligence (AI) and analytics.\nRecent advances in transcription, AI and machine learning (ML) make the value of voice data sets realisable (previously only accessible by listening), providing organisations with significant business opportunities, however only 8% of those surveyed in the Red Box study claim their voice data is easily accessible for fuelling AI engines and analytics.\nWhilst businesses recognise the value of transcription in creating structured voice data sets to fuel AI engines, only 52% were benefiting from an automated transcription service, which is compounded by the fact that they are capturing fewer than half of the conversations taking place across the organisation in the first place. \nThe most common use cases for transcribing calls or wanting to accurately transcribe calls are for staff training improvements, customer service improvements and compliance, and the top three AI use cases seen to be enhanced by voice data are cited as customer experience such as sentiment analysis, security and fraud protection, and predictive analytics to influence strategy, reduce operating expenses and increase efficiency.\n\u201cThe idea of a \u2018Voice First\u2019 enterprise is clearly in the line of sight of the majority of CIOs in the near future, yet few of those that already capture voice data are exploiting its full potential. There is an opportunity to derive real competitive advantage by turning voice data into knowledge to serve customers in the most personalised way and empower augmented employees,\u201d said Stevenson.\nWhat\u2019s next for CIOs?\nDeepak Seth, Strategy & Business Transformation Program Leader, IT Solution Acceleration and Delivery at Xerox wrote in sister title CIO.com that CIOs should be prepared to see voice\/speech recognition as part of the office and computational landscape as users increasingly interact with their devices via voice commands. \nNot only that, CIOs may be increasingly called upon to help other C-suite executives understand the ramifications of proliferation of this technology.\nHe also warned about the privacy and security implications that voice data implies. With GDPR and other privacy laws being developed around the world, compliance and regulations should be high in any CIO agenda.