5 ways for businesses to master the relationship economy

The Consumer Economy model has shifted and is now built around trust and enabled by digitization, putting the power back in the consumer’s hands. All industries must learn to adapt to a new model, the Relationship Economy, in order to succeed.
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  • Marketing
  • Enterprise
  • Small and Medium Business
  • Technology Industry

Samantha Paxson is the Chief Marketing & Experience Officer at CO-OP Financial Services, a financial technology company for 3,500 credit unions and their 60 million members. She is the architect of the company’s go-to-market strategy, managing the ways CO-OP’s brand experience is delivered through message, product and value chain.

Samantha is also the Founder of CO-OP THINK, a company initiative powered by a content platform that’s designed to ignite and leverage divergent thinking in the credit union industry and is also the founder of CO-OP's annual THINK conference (think TED for credit unions with past speakers such as: Steve Wozniak, Gary Vaynerchuk, Max Schorr, Tony Hsieh), now in its tenth year.

The opinions expressed in this blog are those of Samantha Paxson and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.