A crash course in understanding the relationship economy

The relationship economy is all about building trust by deeply understanding your customer and delivering exactly what they want, when they want it. These four must-read books can help you adapt to this landscape.
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Samantha Paxson is the Chief Marketing & Experience Officer at CO-OP Financial Services, a financial technology company for 3,500 credit unions and their 60 million members. She is the architect of the company’s go-to-market strategy, managing the ways CO-OP’s brand experience is delivered through message, product and value chain.

Samantha is also the Founder of CO-OP THINK, a company initiative powered by a content platform that’s designed to ignite and leverage divergent thinking in the credit union industry and is also the founder of CO-OP's annual THINK conference (think TED for credit unions with past speakers such as: Steve Wozniak, Gary Vaynerchuk, Max Schorr, Tony Hsieh), now in its tenth year.

The opinions expressed in this blog are those of Samantha Paxson and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.