Does your IT roadmap include martech?

As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.
  • Marketing
  • IT Leadership

Tracy Currie is CEO of Capto, a management consulting firm that specializes in the IT industry. With more than 25 years of experience, Currie is an expert on churn and other critical issues facing large companies. Some of the world’s largest companies have turned to Tracy when they are considering IT strategy, sourcing, data center services and investment advisory or M&A support.

Capto was created from Tracy’s vision to improve the operating and economic effectiveness of a company’s IT initiatives. He spearheaded the creation of Capto’s proprietary SYNAPTIC methodology and tools that unlock innovation and accelerate high-impact results. One example of his using this methodology in action is during his time as Senior Vice President of Tanning Technology Corporation, where he served as part of Tanning’s executive team and proved integral in taking the company from a small niche domestic consulting firm with 30 employees and $10 million in revenue to a leading international systems integration company with over 400 employees, revenues in excess of $120 million, and an IPO valuing the firm in excess of $1 billion in just four years.

Tracy has initiated, rescued, and supervised numerous IT initiatives with an emphasis on large, complex, international engagements with IT departments, IT service providers, and prominent private equity firms. His roster of clients includes DIRECTV, McKesson, T-Mobile, NTT Docomo, Time Warner Cable, Virgin, Toyota, The Hartford, Global Crossing, FedEx, Hawaiian Telcom, Welsch Carson Anderson and Stowe, TPG, Altman Vilandrie and Company, Peak 10, Maersk Lines, BskyB, Ameritech, and United Airlines. He has considerable experience with all steps of the IT lifecycle, from discovery, business case, and vendor selection, through to transition, rescue, and in-sourcing.

The opinions expressed in this blog are those of P. Tracy Currie and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.