Employees and customers have been pushing tech companies to be more socially aware. Now that shareholders are speaking up, will change finally come? Credit: Thinkstock In 2016 and 2017, Apple shareholder Tony Maldonado submitted a shareholder proposal asking that Apple “adopt an accelerated recruitment policy … to increase the diversity of senior management and its board of directors.” As The Verge reported a year ago, “If approved, Apple would have to prioritize diversity at the top levels of its organization. How exactly it accomplishes that, and on what timeline, would be entirely up to Apple — but it’d have to do something. Maldonado says that could include tying executive pay to diversity goals, as Intel and Microsoft have done, or adopting a board refreshment policy, requiring the company to regularly explore potential new board members from diverse backgrounds.” The proposal was voted down, and Apple itself recommended shareholders vote against it. Of course, this is the same Apple whose chief diversity officer claimed that 12 blonde, blue-eyed men constitute diversity and who then stepped down at the end of 2017, but I digress. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe Earlier this year, Facebook and Twitter faced their own shareholder resolutions, filed by the New York State Comptroller and Arjuna Capital, against online harassment, hate speech and fake news. That same week, Laurence Blackstone, founder and CEO of BlackRock, one of the world’s largest investment firms, sent a letter to business heads around the world demanding they contribute to the greater social good if they want to receive BlackRock funds. Shining a light on exploitive nature of private industry How all of this will play out and what, if any, impact it will have on Silicon Valley remains to be seen. But it’s shining a well-needed light onto the exploitative nature of capitalism and private industry and how the single-minded focus on “shareholder value” can lead to unethical business practices and harassment, as well as decrease a company’s desirability in the eyes of both employees and customers. “Boards are looking at these issues, like what happened with Uber, for instance, and they’re saying, ‘If we don’t fix this, someone’s going to fix it for us, and not in a good way,’” Amy Polefrone, president and CEO of HR Strategy, told me. “I do think we’re at something of a tipping point that’s going to result in more accountable corporations. They must not sweep these issues under the rug; investors, VC, shareholders are starting to understand that those companies would be bad investment risks and that it’s a business problem. If you’re failing your employees and your customers, you’ve failed morally, ethically and legally.” she says. Is this finally the tipping point? I think it’s certainly a step in the right direction. Related content news analysis Google workers hold sit-in to protest retaliation In November 2018, Google workers walked out to protest the companyu2019s handling of sexual harassment allegations. Now, many say the company has retaliated, and they had no choice but to hold a sit-in. By Sharon Florentine May 03, 2019 4 mins Google IT Jobs Careers opinion Stopping workplace violence is everyone’s responsibility Tech companies have a social responsibility to help stem the tide of hatred and violence. By Sharon Florentine Apr 12, 2019 5 mins Staff Management IT Leadership news analysis Gender pay gap shrinks, but there’s still a lot of work to do Computer programmers saw the greatest pay gap reduction, but look beyond that, and you see how inequality for women exists in different ways. By Sharon Florentine Mar 29, 2019 5 mins Salaries Staff Management Careers news analysis D&I tech market grows as diversity and inclusion become a business priority There's been a flurry of activity in the diversity and inclusion (D&I) technology space as the tech industry uses its strengths to address discrimination and lack of representation. By Sharon Florentine Mar 01, 2019 4 mins C-Suite Staff Management IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe