Why purpose-built beats custom-built for commerce applications

When considering whether to buy or build your enterprise's next commerce platform.
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Ray Grady, COO and SVP of the B2B Commerce business at Salesforce, spearheads business development, customer success, professional services and continued global expansion in the US and EMEA.

Prior to Salesforce, Ray was senior vice president and general manager of Acquia, one of the fastest-growing SaaS providers in the world. Before Acquia, he co-founded Acquity Group, which went public in 2012 and became the second-largest independent digital agency before being acquired by Accenture Interactive in 2013 for $316 million. With 15 years’ executive experience in B2B commerce, Ray builds high growth teams, scales businesses and helps clients achieve digital success. He began his career at Bottomline Technologies, followed by Whittman-Hart.

Ray earned his B.A. in Political Science from the University of New Hampshire.

The opinions expressed in this blog are those of Ray Grady and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.