Navigating Digital Transformation

Macy’s CEO credits “customer journey mapping” as the foundation of their turnaround

One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilities and experiences.
retail experience
Thinkstock
    Related:
  • Retail Industry
  • Digital Transformation
  • IT Strategy
  • Technology Industry