Successful retailers make customers ‘fall in love’ with stores

Online shopping has shaken up the category, but physical retail – with a big assist from technology – will abide.
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Barbara Darrow a senior director at Oracle Corp.

She has covered business technology for more than two decades—a career spanning from Lotus 1-2-3 to Amazon Web Services. She has written for InfoWorld, CRN, eWeek, ComputerWorld, and GigaOM. Before joining Oracle, she was senior writer for Fortune Magazine covering enterprise technology.

The opinions expressed in this blog are those of Barbara Darrow and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.