The cannabis industry may always be under the microscope. It comes with the territory. That\u2019s why it\u2019s so important to ensure transparency.\u00a0 US states including Alaska, California, and Colorado have all legalized recreational marijuana and more than 60% of Americans support it. That doesn\u2019t mean it doesn\u2019t have its critics.\nAside from any moral implications of legalized pot, there are also practical problems that accompany efforts to legalize the drug. Critic warn about potential abuses of a legal marijuana industry for good reason. For these reasons Artificial Intelligence (AI) and blockchain transactions can solve a lot of problems.\nThe cannabis industry is quickly evolving from essentially manually run, mall businesses to automated enterprise. Those in it have a chance to create infrastructure and systems freed from the restrictions of legacy systems. Here is why enterprise CIOs should care. IT executives and strategists from other industries can learn valuable lessons about the green-field application of new technologies in cannabis that can be applied to other industries.\nSecure transactions\nFew truly understand how Blockchain technology works. Essentially, it\u2019s a new way to conduct secure transactions. This isn\u2019t a way to replace the banking industry. Blockchain services can transmit any type of information securely and transparently that require it. This applies in the case of the legal marijuana industry.\nArista Technologies is producing a blockchain for cannabis. Chief technology officer Don Finley says that one of the biggest concerns of legislators that oppose the legalization of recreational pot use is the potential for abuse in the system. There will always be criminal elements looking to exploit opportunities in any type of drug trade legal or illegal.\nAI software can mine large amounts of data and search for any discrepancies that the human eye may miss. Blockchain management systems can securely transmit this data so only the right people have access to it. This combined use of these two new emerging technologies has the potential to reduce the anxiety associated with the legalized pot trade.\nBetter regulatory oversight\nBlockchain works by creating a distributed leger. Multiple individuals have one of the keys that can unlock that information. No one person can access the information alone. This ensures transactions are secure \u2013 potentially more secure than any current institutions including the banking system.\nIn jurisdictions that are creating a legal recreational marijuana industry Blockchain, together with AI technology, can provide a seamless exchange of information between business and government regulators. It will also help to assure the government agencies overseeing the industry that fraud and theft can be kept under control.\nStrong product and inventory tracking\nIn the US alone, the cannabis industry is already a $10 billion-dollar market annually. In states where it\u2019s legal, it represents a significant amount of tax revenue. As companies in this segment begin to integrate AI and Blockchain technology the increased transparency should lead other jurisdictions to seriously consider the merits of a legal cannabis industry.\nFinley says that blockchain will not only allow greater regulatory oversight, it will allow businesses to create better product and inventory tracking systems. All consumer product producers have to deal with theft and it can be a potentially major issue in any legal cannabis industry.\u00a0 Using AI to monitor secure Blockchain information management systems will significantly reduce the risks.\nEnsuring customer privacy\nBlockchain transactions are good for the average consumer as well. They ensure that their information remains private and can only be accessed by company employees and government regulators with access. This is important for an industry that will always have some stigma associated with it for some members of the public.\nThere are countless examples of data breaches that have led to embarrassing and damaging consequences for consumers. Hackers have exposed the vulnerabilities of companies such as Target, Equifax, Ashley Madison, and Yahoo in recent years. All of these have had potentially life changing implications for the average consumer. The use of AI and Blockchain technologies can prevent this from happening in the cannabis industry.\nA secure cannabis industry is possible\nThe concerns about emerging cannabis industries around the US are understandable. There will always be the potential for abuse in an industry that revolves around the recreational use of drugs. The use of AI technology and Blockchain transaction management systems can greatly reduce the risks associated with the industry. These technologies can allow for greater oversight, secure product tracking, and ensure customer privacy as well. That\u2019s good for everyone involved.