Data in the Digital Age

Toys ‘R’ Us shopper data insights can give toy makers and retailers an advantage

Toys ‘R’ Us is shutting its doors, meaning consumers will begin looking elsewhere for their toy needs. Meanwhile, retailers of all shapes and sizes are clamoring to grab Toys 'R' Us’ market share. Location data could uncover insights into who could win the “toy wars.” Location affinity data and analysis gives us clues and could be used by the Walmarts, Amazons and Disney Stores of the world to make smarter decisions about how they approach tomorrow's toy market.