Welcome back to CIO Career Coach, a video series I created with CIO.com and IDG.tv. This season, we\u2019re discussing the skills that top CIOs are developing to be successful in the new era of IT.\u00a0\nLast week we talked all about changing the culture in IT, or how to turn your team of order takers into order shapers. Today\u2019s topic is "Bringing a Product Management Mindset to IT."\u00a0\nFor the last 30 years, IT\u2019s role has been to support or enable a company\u2019s business strategy. As such, companies used software to automate processes, like payroll, finance, or procurement.\u00a0\nBut today, software and data are making their way into a company\u2019s products and services \u2013 including products and services that generate revenue \u2013 so IT\u2019s role is changing. IT no longer stops at supporting business strategy. It often defines it.\nThink about it: Utility companies are putting sensors in people\u2019s homes to track usage, car makers are using software to create a digital driving experience, and healthcare systems are using data for proactive wellness programs.\u00a0\u00a0\nWhen every company is becoming a technology company, management is populating the product development organization with software engineers, or they are asking IT to deliver revenue generating products for the first time. Either way, the lines between IT and product are beginning to blur.\u00a0\u00a0\nSo what does this mean for the CIO? Find out this this video.