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13 tips for crafting an effective customer survey

How can you improve the odds that customers will take a minute (or five) to open and take your survey? Experts in marketing and customer service share their top tips and advice for leveraging the data.
07 surveys
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Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.