It has long been believed that the only way to successfully govern a business intelligence (BI) deployment is through rigorous process, tight controls and restricted access to data and reporting solutions. Organizations think that if the rules are written and enforced by a small, centralized group of individuals residing in IT, the risk of misuse can be mitigated.\u00a0 Unfortunately, this rigid approach to governance only serves to restrict business users who have the necessary business context and are in the best position to discover and translate data into insights and action. As a result, \u201cshadow IT\u201d organizations often emerge, driving mission critical business activities based on unapproved data, with unsanctioned processes, unsupported tools, and no organizational support. This exposes the organization to significant risk. Specifically, the risk of making bad decisions, as well as the potential for inadvertently compromising data assets, increases dramatically when IT is circumvented because of an overly restrictive approach to governance.\u00a0 But there is a better way.\nBI leaders have an opportunity to rethink their approach and relaunch governance initiatives focused on encouraging and enabling broad use of data, while simultaneously mitigating risk. For many organizations, this notion represents a sea change that will likely seem counter-intuitive to existing governance practices, and will require significant changes in the way IT thinks and talks about governance with stakeholders. Organizations that successfully navigate this transition from a culture of restriction to a culture of empowerment will begin to see 5 key benefits:\nBroader Adoption for Better Decision Making \nThe value of an organization\u2019s data can only be harnessed when its people are unleashed to explore, discover, and analyze it in search of key insights. A governance model that is designed to promote broader adoption and quickly ramp up new users in a safe and responsible way is required to achieve this goal. The impact is exponentially greater when business users, often with limited technical skills, are empowered to ask and answer their own questions of trusted data that they know, understand, and in which they have confidence. These users have the necessary business context and are on the front lines of the decision making process with the ability to turn insights into action.\nHigher Confidence in the Outcome\nThis transition requires users to become active participants in the governance process in support of an organization\u2019s analytic initiatives.\u00a0 When users are more empowered and feel personally invested, governance goes from being a topic that no business user ever wants to talk about to something for which everyone feels personally responsible. As users grow more confident in their findings, they are more inclined to share and collaborate with others, which feeds momentum and broader adoption. This newfound power and confidence is the key to scaling data-driven decision-making across the organization.\nEliminate \u201cShadow IT\u201d\n\u201cShadow IT\u201d organizations quickly become irrelevant in a BI governance model built on a foundation of empowerment through true self-service. The clear benefit for users is that eliminating the need for \u201cshadow IT\u201d means that they can invest fully in a sanctioned and trusted environment to support their business process and no longer need to sacrifice safety for agility.\nA More Strategic IT Team\nWhen the mandate of a BI governance initiative is to restrict access, IT resources spend a disproportionate amount of their valuable time defining and enforcing rules. By adopting a governance strategy which encourages broad use, and shifts the burden of self-regulation to the users of the environment, IT can assume a more strategic role in supporting BI initiatives.\u00a0 This change in mindset creates opportunities for IT to move closer to the business processes that they are charged with supporting. With increased bandwidth, IT can focus on R&D and innovation and bring to light new data sources as well as new tools and techniques that enhance the value of BI to the organization.\nActual Security by Reducing Risk\nOrganizations that embrace a restrictive approach to governance often have a false sense of security when it comes to how data and analytics are being used.\u00a0 If users and \u201cshadow IT\u201d groups are using data curated by IT as a source to feed downstream processes and analyses outside the purview of IT, the degree to which it can be considered safe and trusted deteriorates considerably. If users have faith in the governance process and trust that the rules reflect an understanding of the needs of the business and the inherent need for agility, they are far more likely to play by the rules and avoid taking these unnecessary risks.\u00a0\nWith business intelligence and analytics platform modernization on the minds of many organizations, the time is right to adopt a governance model that is designed to empower users to self-serve responsibly and maximize the reach and impact of analytics.