It\u2019s easy to get caught up in the excitement \u2014 and more than a little concern \u2014 about digital transformation, the business phenomenon being enabled by cloud computing, Internet of Things (IoT), big data and analytics (BDA), mobility, social media, and security.\nWhat\u2019s not to like about enhanced business agility and responsiveness \u2014 i.e., a 33% increase in speed to market; 40% increase in customer satisfaction; and 37% increase in new business revenue \u2014 in the emerging 24x365 connected world?\nThe network has moved to center stage, when it comes to digital transformation and customer experience, says Andy Ingram, Worldwide Data Center Solutions Lead, Juniper Networks. A decade ago, you didn\u2019t touch the customer in an online fashion, so if there was a network problem, it didn\u2019t impact the customer experience very much. Today, the customer experience is online \u201cand it becomes an issue of the delivery of the service. It\u2019s part of the user experience, so that makes a huge difference.\u201d\nToday, a network outage or disruption means you have unhappy, frustrated customers, who may abandon your business, which has a direct impact on revenues. Now more than ever the customer experience (CX) will determine your business success. Consider:\n\u2022 Companies with\u00a0superior customer experience grow their revenues faster, lower their service costs, achieve greater pricing power, and reduce risks around regulatory compliance;\n\u2022 A bad digital experience negatively affects the future buying behavior of more than 90% of customers. \n\u201cMy user experience is how I compete, and I\u2019m competing against other smart people doing the same thing,\u201d Ingram says. \u201cDifferences in performance matter. People struggle to live their typical lives without the network; it\u2019s part of our fundamental lives that we depend on.\u201d\nEnsuring that your network is resilient by eliminating or reducing network outages and delays will also result in increased speed and functionality and lower service costs. That will lead to improved customer experiences and a healthier bottom line.\nNot only can a network that\u2019s responsive, agile, easily managed, and automated, help companies adapt to shifting business needs, it can also be surprisingly affordable. A recent case study of Juniper customers reported an average return on investment of 349% over five years and payback in as little as six months. The IDC study also found that customers lowered their networking costs by 33% using network automation solutions from Juniper.\nCosts matter to customers, Ingram says: \u201cI want to be able to deliver the most reliable, most high-performing, most secure, most agile network. And at the same time, I want to make sure I\u2019m doing it at the right cost point.\u201d\nThe reality is that while up to 90% of IT resources are devoted to keeping the lights on, 80% of businesses still experience network errors at least six times per month, caused by human fault. Automation can significantly reduce the 20% of networking tasks that take up to 80% of the staff\u2019s time, but only 16% to 30% of daily network administrative tasks have been automated.\nThe economics of optimizing your network for digital transformation are compelling. However, the benefits of high ROI, low TCO and quick payback pale beside the improvements you can realize in providing a superior \u2014 and lasting \u2014 customer experience.