Stay ahead with smarter, real-time business decisions

BrandPost By Eamon Ida
May 29, 2017

The digital economy is the decision economy. Explore how SAP solutions can transform decision making by giving users instant insight across the enterprise from the edge of your business operations to your core systems of record.

The digital economy is the decision economy. In today’s high velocity, hyperconnected world, the smarter and more timely decisions you can make, the stronger your business will grow. Research1 confirms that among digital winners, 78% of decisions are data-driven and 62% are made in real time. Adopting a data-driven decision making culture is no longer an option; it has become the essential requirement to survive in an increasingly competitive business environment.

Big data will keep getting bigger. It’s estimated that by 2020 there will be 21 billion connected devices in the Internet of Things2, and global cloud data traffic will multiply 3.7 times3. Swelling this rising tide of structured and unstructured data, core enterprise systems of record and peripheral systems like e-commerce, marketing, and business networks – powered by innovations like machine learning and blockchain – will continue to pump out potentially valuable information.

This presents significant new challenges for today’s CIO. Traditionally, the IT organization acted as guardian of all enterprise data from core systems, supported by governance and quality policies and carefully controlled access to the data. Teams of analysts would pore over datasets and – eventually – produce the report the business requested. But times have changed, and today’s business users expect direct and instant access to all relevant data in an easily digestible form.

It’s this overriding need for data simplification and democratization that is at the core of SAP’s approach to analytics. Most solutions on the market today only provide one part of the complete picture. BI tools, for example, typically provide a “rear-view mirror” look at historical data that isn’t connected with future plans and outcomes. Designed on the simple premise of using analytical insights to drive business actions, our analytics portfolio supports every phase of the analytics lifecycle – from planning to business intelligence and predictive analytics.

Everything is built with the business user in mind. SAP Analytics Cloud is an entirely new experience for decision making in one unified, purpose-built cloud solution. By combining the traditionally separate processes of data modeling, reporting, visualization, and predictive analytics into a single intuitive user experience, it delivers on the modern-day business needs of instant insight from the edge of your business operations to your core systems of record.

Built on the same technology, SAP Digital Boardroom provides a harmonized view of company operations across all lines of business. It connects to SAP S/4HANA and other applications and data repositories, and fully automated business intelligence capabilities dramatically improve the quality and speed of decision making. Managers, executives and boards can instantly drill into key areas of the business, such as revenues, pipeline, and margin, and model business scenarios on the fly.

Our latest innovation, SAP Analytics Hub, is designed to drive even greater data democratization and adoption. Previewed recently at SAPPHIRE NOW, the SaaS-based solution aims to empower more business users to make better decisions with the right analytics available to the right person at the right time. It will bring together analytics from both SAP and non-SAP applications and platforms, whether they’re running on premise or in the cloud, into a single easy-to-use dashboard to give users instant access to multiple data sources. 

To make better decisions, we need better answers. Supported by a suite of enterprise information management solutions, the SAP analytics portfolio is designed to address the practical data challenges that businesses face today and tomorrow. They offer the flexibility of different deployment options, and the scalability to grow with your business. But above all they deliver breakthrough performance capabilities so that users across the entire organization can gain real-time insight from live data and act in the moment.

The analytics portfolio is an integral part of SAP’s digital business framework, which dramatically simplifies the IT landscape and provides an expandable platform for future business innovation. Powered by the SAP HANA in-memory computing platform, it ties together the full suite of SAP applications, both at the core with SAP S/4HANA and at the edge with our line-of-business applications and innovation accelerators such as robotics, natural interfaces, 3D printing, Internet of Things, cognitive systems, and next-generation security.

To find out how SAP software can help transform your business decision making, download the following valuable assets:

–       The Value of Data and Analytics in Digital Transformation by IDC

–       The Total Economic Impact of SAP BusinessObjects Analytics by Forrester

For more information visit


1. “Leaders 2020 The Next-Generation Executive: How Strong Leadership Pays off in the Digital Economy,” Oxford Economics, 2016

2. Gartner Symposium/ITxpo 2015

3. Cisco® Global Cloud Index (2015-2020)