Companies of all sizes in all industries are grappling with digital transformation. I have the pleasure of leading the innovation team at a nearly 100-year-old startup, and I\u2019m often asked, \u201cHow do you track your progress along the journey?\u201d\nThe short answer is \u201cEverywhere, and all the time.\u201d A digital transformation is, by definition, digital, providing numerous opportunities for tracking. But to be truly transformative, a digital transformation cannot just be about innovation or R&D, it must involve the entire enterprise. We are four years into our digital transformation at Pitney Bowes, and our milestones to date include the successful implementation of a new brand identity, a new enterprise business platform, creation of an open cloud product development platform, a robust Design System, IoT solutions for enterprise and SMB clients, digital customer communications, and many more initiatives that have transformed us into a leading global technology firm. Every day, we place the client at the center of all we do. We also know that the core of our success is our culture of innovation.\nOver the course of the next few months, I look forward to sharing \u201cpostcards\u201d from many areas that are helping us succeed on our transformation journey, including:\n\nData\nCloud Technology Partners\nDesign\nClients\nCulture\n\nData is the new \u201coil\u201d of any industry. Precision and accuracy in data and analytics is vital to any organization\u2019s physical and digital offerings \u2013 it is critical for all processes and functions. For us, data and analytics was the first item we looked at with our own digital transformation \u2013 we recognized the importance of effectively harnessing our data and creating analytics that help our clients address business challenges in all areas from machine maintenance to digital marketing. \u00a0Whether it demonstrates the performance of our high-speed mailing machines, or powers the analytics behind customers\u2019 online shopping habits, the accuracy of the data contributes directly to our ability to create improved business outcomes for our clients.\nThe right technology partners, along with traditional reseller alliances, are vital to the digital transformation of any business\nWhat is the greatest value a company may offer a client? For us, it\u2019s our expertise in the physical and digital realms of global ecommerce, mailing and shipping, combined in new ways with our location intelligence and customer information management capabilities. Our partnership with GE on the GE Predix platform provides\u00a0 our location intelligence technology to their open platform as we develop Industrial Internet solutions together. Similarly, we formed partnerships with Apigee (recently acquired by Google) and Okta to provide technology within our own platform - the Pitney Bowes Commerce Cloud - as we develop shipping APIs and ecommerce solutions together.\nDesign thinking is crucial in driving client success\nOur design team is comprised of anthropologists, psychologists, brand marketers, developers and innovators who build our products with our clients. They identify the business and design issues our products must address, build and test our physical and digital solutions, and continuously improve our solutions as client needs evolve. A good Design System automates as much of the basics of a product as possible. If the look and feel of a screen, the color of a device, or even the sonic treatment of a mouse click are built into the Design System, developers are free to focus on the business outcomes the product must affect. A unified design delivers a superior customer experience and presents the brand consistently across product lines.\nThe goal of any transformation should always be about finding ways to better serve your clients\nFor small and mid-sized clients, we must democratize the benefits of the Internet of Things. We do this by continuing to reinvent our core mailing and shipping capabilities by connecting physical and digital solutions the Pitney Bowes Commerce Cloud. For one million SMBs, this means providing access to the same location intelligence, ecommerce and shipping solutions, not to mention access to hundreds of data sets, that Fortune 500 firms have traditionally enjoyed. Large enterprises, on the other hand, are looking for ways to move to open platforms while safeguarding client data. Throughout our transformation process, we have continued to partner with our enterprise clients to build stronger solutions together that improve ROI and grow revenue.\u00a0\nCulture is at the core of any transformation\nBuilding or transforming any organization always begins with the right mindset. This mindset starts from the very top and cascades down to every level of the organization. This includes providing a sense of value, expectations and most importantly, a sense of purpose for change. This is, however, not a one-size-fits-all solution, and it comes more naturally for some organizations than others. At Pitney Bowes, we have been innovating since 1920 when we transformed communications with the first postage meter. Today, our employees worldwide are passionate about the legacy of Pitney Bowes and we continue to strive to innovate for our clients. A culture of innovation stems from the core values of our business, which always takes us back to our objective of doing the right thing the right way.\nTransformation is hard, but by keeping the client at the center, honoring a culture of innovation, and working on open platforms with the right partners, it\u2019s an incredibly rewarding journey. I look forward to hearing from you along the way.