How to pick collaboration tools

With more than 2,000 options in the market, it can be much more complex than expected
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  • Enterprise Applications
  • CIO
  • Collaboration Software
  • Small and Medium Business

As an industry analyst focused on all aspects of collaboration for the last 25 years David Coleman has a unique perspective on trends and directions this market is going. He has written four books in the past about collaboration, as well as innumerable articles (trade publications), blogs and webinars/speaking engagements. He is currently working on a new book on Collaboration 3.0: Coordinating Critical Aspects of the Future of Work.

David has consulted with many companies of all sizes to help develop collaborative strategies to help them get the most out of their tool investments, and have found that there are 4 factors involved in collaboration success (People, Process, Technology, Space). More often than not, it is issues around people and behavior that are limiting the productivity of collaboration.

He has also developed a variety of metrics around collaboration, since it is very hard to determine the actual value you get from it, since most of the value is both indirect and intangible.

He has worked on simulations or templates to help team members learn better collaborative behaviors, and have seen productivity increase by 25 percent.

He also does a lot of primary and secondary research around collaboration, and currently track about 2000 collaborative solutions (about 900 are in the directories on my website at

He has written my own blog, blogs for other collaboration vendors, and was a research analyst at GigaOM for 4 years. He has worked with many collaboration vendors to develop strategies and product road maps that take into account the rapidly shifting nature of our environment today.

Finally, he looks at how emerging technologies like: AI/machine learning, AR/VR, mobile collaboration, nanotechnologies, additive manufacturing, autonomous cars, and the changing (physical) work environment, the gig economy, generational challenges, etc. In how they affect the way we will be working in the future.

The opinions expressed in this blog are those of David Coleman and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.