It’s a B2B world for digital health startups: Here’s how it works

VC-funded digital health startups have pivoted from B2C to B2B models. They have to adapt to important structural and organizational aspects of the healthcare B2B tech business.
Healthcare revenue
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Paddy Padmanabhan is the author of the best-selling book Healthcare Digital Transformation – How Consumerism, Technology and Pandemic are Accelerating the Future. He is the founder and CEO of Damo Consulting, a digital transformation advisory firm that works with healthcare enterprises and digital health companies. He is the host of The Big Unlock, a podcast focusing on healthcare digital transformation. He is also the author of the book The Big Unlock – Harnessing data and Growing Digital Health Businesses in a Value-based Care Era.

The opinions expressed in this blog are those of Paddy Padmanabhan and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.