What do you get when you design, develop, create and release a technology-enabled service without the input of women and underrepresented minorities? I\u2019d assume you get Amazon Key \u2014 the proposed service that would give Amazon Logistics personnel access to your home to deliver your packages \u2014 or something like it.\u00a0\nNo, really \u2014 I don\u2019t know how else this would have happened. If women, people of color or LGBTQ+ people had been involved, I\u2019d like to believe someone would have spoken up and said, \u201cHey, uh, did you think about why this is a pretty bad idea?\u201d\nThe problem with Amazon Key and how it was developed\nObviously, the people who came up with Amazon Key have never had to worry about being sexually assaulted. Clearly, the people who came up with this idea have never been racially profiled, have never been stopped, pulled over, questioned, attacked by the police based on the color of their skin. Otherwise, they might be able to empathize and understand that the biggest problem here isn\u2019t having packages stolen from your porch, but a very real fear of bodily harm, serious injury or death.\u00a0\nAnd Amazon\u2019s proposed safety features \u2014 you pay $250 for a \u201csmart lock\u201d and a Cloud Cam, which ostensibly discourages illegal behavior by delivery personnel \u2014 aren\u2019t very reassuring. See also: Uber drivers and law enforcement body cameras.\nThis is why you need diversity \u2014 so that when an idea like this comes up in a brainstorming session or, really, at any point in the design, development, testing or release \u2014 there are voices speaking up and pointing out how and why it could go horribly awry.