The world around us is changing at breakneck pace. We use mobile phones and laptops to do jobs in seconds that used to take days and weeks, or that weren\u2019t even possible. This accelerated pace is the new normal for all businesses who are under immense pressure to deliver new applications to customers faster than ever.\nMost organizations have started their cloud journey, embraced agile methodologies, and implemented DevOps practices. Yet the fact remains that 84% of companies fail at digital transformation.\nInnovation of this magnitude requires incredibly nimble environments and lots of data. Businesses of all types have an unquenchable thirst for continuous access to trusted data to fuel these software-driven experiences. Take self-driving cars for example. They are a form of\u00a0computer vision, much like a consumer photo service that magically knows which of your friends are in a photo. Massive amounts of data must be continuously fed into these algorithms, with developers and scientists tweaking them repeatedly to produce the best result.\nData growth is out of control and most companies struggle to keep up. IDC predicts that by 2025, global data will grow to be\u00a0ten times\u00a0that of today. Enterprise data is expected to grow even faster, increasing nearly 25-fold in 10 years to represent the lion\u2019s share of all data created worldwide. Not only is data growing in size\u2014driven by the worldwide explosion in mobile and new innovations like machine learning, virtual reality (VR), and the Internet of Things (IoT)\u2014but also in complexity due to the proliferation of open source and cloud platforms.\nMore Data, More Problems\nWithin all that data lies tremendous value and opportunity, but it is suppressed. Friction is the enemy that keeps companies from realizing the value of their data. This data friction shows its dark side in many forms, making data slow, costly, inaccessible, and risky. Data as a discipline has been ignored for decades, and the operations around that data is now the weakest link.\nUnder immense pressure to go fast, data operators\u00a0(DBAs, InfoSec, and IT operations teams) must manage and secure staggeringly large and complex data sets, and deliver them to\u00a0data consumers\u00a0in the organization (developers, QA, analysts, and data scientists). Today, most of this data is trapped in silos and constrained by outdated manual processes and regulatory concerns. This data friction inhibits the operators from supplying the consumers with the data they need at the speed the business requires.\nThe explosion of data is unfathomable, and combined with the adoption of new platforms like public and hybrid clouds, and the fact that demand from data consumers will grow as fast as the data, data friction presents a daunting challenge.\nHouston, we have a\u00a0data friction\u00a0problem!\nThere must be a better way. The promise of continued advancement hangs on our ability to make data freely accessible to the people and teams who need it to drive important innovation.\nA Platform for the Future\nDelphix is a founding member of the growing ecosystem of companies focused squarely on helping companies solve their data friction challenges. Some of the most important brands in the world rely on Delphix for continuous data delivery, including three of the top five financial services companies and three of the five top global retailers. We\u2019re proud to include Fidelity, JPMC, AllState, StubHub, Silicon Valley Bank, and Fannie Mae on our list of customers.\nToday, we usher in a new approach to data through the announcement of new products and revolutionary new technology that advances this mission:\n\nCommitment to a DataOps Approach: Given the increasingly critical role that data plays as the most valuable asset, companies can no longer use traditional approaches to get access to data. Delphix is at the forefront of the emerging\u00a0DataOps\u00a0movement\u2014the alignment of people, process and technology for rapid, secure, and automated access to data. Delphix is working with partners to accelerate the adoption of a DataOps approach for companies to gain access to data at scale. You can read more about DataOps from Delphix CTO Eric Schrock in his blog.\nAvailability of the Delphix Dynamic Data Platform (DDDP):\u00a0Responding to customer demand and changing market dynamics, the Delphix product portfolio is now available as a seamless platform offering. It will feature virtualization, security, management, and self-service automation, all in one place. With Delphix, data is:\n\nFast:\u00a0Data is provisioned where it is needed in minutes instead of days, weeks, or months to enable IT transformation.\nSecure:\u00a0Sensitive data is secured in adherence with security policies, ensuring regulatory compliance.\nEverywhere:\u00a0Data is moved and managed seamlessly between source and target environments - whether on-premises, cloud, or hybrid - and quickly and securely provisioned where required.\n\nRevolutionary New Way to Distribute Data: Available today through the Delphix Dynamic Data Platform, Delphix introduces\u00a0data pods: personal, virtualized data environments\u00a0that give data consumers access to their own secure, virtual copies of the data, complete with dynamic data controls. Unique to the market,\u00a0data pods\u00a0are a true game changer that ensures secure, continuous access to the right data for each data consumer.\nDelphix on Microsoft Azure, AWS, and major cloud platforms: Delphix Dynamic Data Platform (DDPP) enables secure delivery, management, and access to data, helping to streamline cloud and hybrid operations for most major cloud platforms.\n\nBut this is just the beginning. Going forward, we\u2019ll continue to expand the Delphix platform in new ways to embrace any and all data types required for digital transformation.\nIt\u2019s time we release suppressed data and empower people with the tools they need to fuel important discoveries. Through our collective efforts, we can reduce data friction, help accelerate innovation, and embrace the future.\nRead more about Delphix.