Many of the investments companies make today are aimed at building a digital enterprise. Employees and customers work and interact in an on-demand world where speed is the most essential ingredient. And enterprises depend upon technologies that enable a productive, agile workforce.\nThe digital transformation most organizations want requires effective collaboration amongst everyone in the enterprise; it is the underpinning of the office of the future \u2014 as well as the factory, store and warehouse of tomorrow.\nWhile an enterprise may have invested hundreds of thousands (if not millions) of dollars in collaboration tools, the meeting room is the one place where digital transformation is too often left behind.\nThat\u2019s a challenge for most companies. According to research from the Harvard Business Review, most employees feel that nearly one-third of their meetings either are a waste of time or poorly run.\nCollaboration technology tools such as Microsoft* OneDrive for Business, Google Drive or Dropbox Business extend the workspace where employees share content. Content sharing is a start, but transforming collaboration spaces will require making the spaces smarter.\nTransforming the conference room for the digital age\nTrue digital transformation means that the meeting experience and collaboration tools should be both easy to use and secure. Conference rooms and collaborative workspaces \u2014 the places that are central to how and where people meet \u2014 should not be rooted in the pre-digital age.\nA scenario might go like this: two development teams \u2014 one in New York, the other in Bangalore \u2014 have just a 30-minute window to discuss strategies and sketch out a new product design through discussion and jointly sharing PC screens. The product lead calls the meeting, but participants in both the U.S. and India offices spend much of that half hour finding the right dongles, cables and meeting passcodes. Both sides want to share content and users to share presenting duties\u2014or even share simultaneously. Being able to quickly bounce between presenters is paramount in a brainstorming or collaborative meeting. Instead of sharing content, as planned, the wasted time becomes a barrier to sharing ideas \u2014 and an impediment to creativity, speed and productivity.\nThe meeting room experience should exist in an environment where it\u2019s easy to share content. Interaction should occur in a setting where the ideas and the intellectual property that are shared are safe and secure from competitors.\nRemote and mobile users need fast, instant access to every meeting. And employees want to join conferences using a vast range of devices and platforms. Because new hardware and secure endpoints form the heart of digital transformation, IT teams play a vital role in providing the kind of easy-to-manage, business-friendly experiences that users love \u2014 even in the conference room.\nAn InfoComm survey estimated that employees participate in more than 60 meetings each month. But if the first minutes of those meetings are spent tracking down participants, downloading client apps or finding the right hardware in the form of adapters, dongles or other connections, there is considerable productivity lost during a year.\nIt doesn\u2019t stop there. There are always employees or visitors who use a variety of devices, including different mobile phone platforms, iPad or Android tablets, PCs or Macs. Employees want to share content using collaboration tools from all manner of physical and virtual conference rooms scattered throughout a building, around the globe or from home or mobile offices. Simple-to-use, safe technology should bring these meeting participants together.\nDriving productivity by better serving employees\nToday\u2019s workers want to work fast and efficiently. They want to get on with their projects, not waste time initiating meetings. Likewise, customers, consumers, suppliers and partners expect to interact with digital companies seamlessly, safely and securely.\nThe time saved avoiding slow meeting starts could fuel more innovation and creativity if only remote and in-office workers weren\u2019t always tracking down IT support to troubleshoot voice, video, screen sharing or Web conferencing connections. People should face the business challenge at hand, and not let collaboration tools get in the way.\nSimplified business collaboration is the mission of the Intel Unite\u00ae solution, an easy way for users to share content from anywhere. It\u2019s a fast, reliable platform that IT can use to integrate existing apps such as Microsoft* Skype for Business or Zoom Video Communications\u2019 Zoom. The Intel Unite solution streamlines how office and remote employees meet, collaborate and integrate with one another.\nIt brings new life to the typically underutilized, often stale physical space, the conference room. Technology-fueled discussions should inspire by enabling employees, customers and partners to share content of all stripes and origins and sizes. The Intel Unite solution allows organizations to integrate PCs and any mobile device with existing network, wireless and computing investments for scheduled and ad hoc meetings. No one needs to worry about a dongle or a cable.\nLeveraging existing investments\nMoreover, collaboration isn\u2019t just a matter of adding the latest communications software or hardware to a company\u2019s portfolio. It should be about extending the investments already made.\nThe Intel Unite solution begins with a collaboration-room hub that integrates software and hardware on a mini PC, allowing IT to use almost any device, such as an all-in-one PC, a compute stick and any Open Pluggable Specification (OPS) device. That provides an easy-to-set-up collaboration experience. The hub, powered by the latest Generation Intel\u00ae Core\u2122 vPro\u2122 processors, can be placed behind a monitor or under a conference table.\nThat single hub provides seamless screen-sharing capabilities for up to 100 devices \u2014 across PCs, Macs, tablets or phones. For the meeting attendee, connections are instantaneous. For the IT support team, the process is smooth, secure and scalable.\n\u201cWe see tremendous opportunity with the Intel Unite solution,\u201d says Adolfo San Martin, Corporate End User Services Manager from Acciona, a Madrid-based company that develops and markets renewable energy, including hydro, biomass, biofuel, solar and thermal. \u201cThe solution makes our meeting rooms smarter through a fast, easy wireless connection, so employees start meetings instantly \u2014 removing the burden of connecting to dongles and wires, which often results in a significant meeting delay.\u201d\n\u201cUsing Intel Unite software on Intel\u2019s Core vPro platform not only increases employee productivity, but delivers security and manageability features to drive peace of mind for my IT team deploying the solution,\u201d San Martin added. \u201cWe\u2019re finding that Intel Unite is easy to use, manage and has saved us significant time.\u201d\nTrue collaboration means that employees are instantly gratified when they set up meetings\u2014speed matters. The old system of creating passcodes and finding the right physical connectors feels cumbersome and antiquated for the collaborative, highly efficient enterprise.\nBoth business and IT leaders want to easily manage the assigning of conference attendance permissions. Meeting rooms become even more intelligent, with dynamic lighting and usage analytics that help measure productivity. That provides the IT organization with a set of metrics that determines the effectiveness of the conference room environment. One such metric, a telemetry plug-in, provides information about the number of connections and the length of each connection.\nThe result is that IT can make much more informed decisions about space utilization. They can determine whether to allocate more meeting space because of high demand or if the number of available meeting spaces should be reduced because of low utilization.\nThe faster a meeting starts and the smarter the meeting room, the easier collaboration becomes.\nCollaboration in a security-conscious world\nFor the end user, the win is easy collaboration. For the IT team, it\u2019s fulfilling the three key requirements for effective collaboration systems: easy setup, remote management and security.\nIn \u201cThe Global State of Information Security\u00ae Survey 2017,\u201d conducted by PwC, CSO and CIO, the \u201cadoption of new safeguards for digital business models\u201d ranked among the top four priorities for security-concerned IT survey-takers.\nAccording to the survey, more than half the respondents said there needed to be a link between their companies\u2019 IT security spending and collaboration among business, digital and IT. \u00a0Moreover, the survey found, companies tend not to share information because of incompatible information-sharing platforms and technologies and because of a lack of an information-sharing framework or standards.\nOne of the report\u2019s authors, David Burg, PwC\u2019s US and global co-leader in cybersecurity, directly links security and the growth of the digital enterprise when he notes that \u201cwe\u2019re seeing more and more that cybersecurity can actually become a remarkable way to help a company innovate and move faster.\u201d\nSecurity is critical and is built right into the Intel\u00ae Core\u2122 vPro\u2122 platform that powers Intel Unite\u00ae client. Hardware-enhanced security is automatically baked into the Intel Unite\u00ae solution. All content is secured and encrypted between the conference room Unite PC and the client device for maximum security.\nTechnology executives know that IT must become a revenue generator. It\u2019s not enough to think about cost cutting. Businesses must use technology to transform themselves. And the only way to become a digital enterprise is to make collaboration within and around the enterprise as seamless as possible.\nTrue collaboration should be as easy as opening a door to a room full of employees, all of whom are eager to share thoughts and ideas. If a business can set up meetings in seconds rather than minutes and if it can work with most devices that have an IP address, then that business has taken a giant leap towards becoming truly digital. Now that\u2019s real digital transformation.