Analysis

How a small film studio uses Facebook data to compete with Hollywood’s heavyweights

A small movie studio, STX Entertainment, is using Facebook data to inform key marketing decisions, content creation and audience targeting.
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    Related:
  • Marketing
  • Social Networking Apps
  • Internet
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.