5 qualities for successful PR pros

Much about PR has shifted over the decades, from publishers moving to online-only to organizations using social media as a direct news delivery vehicle. PR pros who have continued to demonstrate five characteristics of good PR have successfully navigated the changes and honed their skills along the way.
  • Marketing
  • Careers
  • Relationship Building
  • IT Skills

Samantha Leggat, principal of Lighthouse PR, has managed the communications and public relations and marketing communications programs for highly respected industry organizations, including Network World, INTEROP, Digital World and other Softbank events and consulted for such leaders as Cloudwick, Extreme Networks, Gigamon, GridGain, Lantronix, PBworks, Perfigo (now Cisco), Riverhead (now Cisco), ServGate, ShoreTel, Symphoniq, Troika Networks, ZappoTV, and more.

Samantha has written hundreds of customer case studies and ghostwritten dozens of articles. She loves telling technology stories, highlighting the benefits of features to varied audiences to ensure accurate message delivery and amplification. Tech specialties include big data, cloud, collaboration solutions, data center, Internet security, mobility, network security, networking, telecommunications, Unified communications, Voice over IP, web analytics, web apps, and more.

The opinions expressed in this blog are those of Samantha Leggat and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.