Analysis

Why is Apple hyping augmented reality?

Apple CEO Tim Cook is again using his bully pulpit to hype augmented reality and tease the company’s plans. What’s got Cook so fired up about AR?
apple augmented reality2
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    Related:
  • Virtual Reality
  • Technology Industry
  • Innovation
  • Emerging Technology
  • Consumer Electronics
  • Apple
  • Tim Cook
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.