The myth of technology analyst independence

Unlike the financial analyst community, technology analyst firms make scant distinction between buy- and sell-side analysis, a conflict of interest that leaves customers worse off
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In 2001, Tony Byrne founded Real Story Group (formerly CMS Watch), setting out to create a new kind of research and advisory firm, one that worked only for enterprise technology customers who wanted the real story about Digital Workplace and Marketing Technologies. Over the years, Real Story Group's research became known for its technical depth, toughness and absolute neutrality.

Today, Real Story Group evaluates web content management, digital & media asset management, ECM & cloud file sharing, enterprise collaboration & social software, enterprise mobile technology, portals and content integration, SharePoint, and marketing automation & social technologies.

To retain its independence as an impartial analyst firm, Real Story Group works solely for solutions buyers and never for vendors.

Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on enterprise social-collaboration, SharePoint/0365, and web content & experience management technology.

The opinions expressed in this blog are those of Tony Byrne and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.