How-To

How Intel’s CMO revitalized a ‘weak brand’

Intel is coming off one of the best years in its 49-year history, according to CMO Steven Fund, who explains how the brand evolved from stale to dynamic.
intel primary
Thinkstock
    Related:
  • CMO
  • Marketing
  • Technology Industry
  • CPUs and Processors
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.