PR in the Martech Era

How social media influences political participation and news consumption

The campaign and election of 2016 was unprecedented in so many ways; news reporting and social media has forever changed the way candidates campaign and citizens vote. I think mistrust of the media and the divide between parties is the most noticeable - and worrisome - shift for voters, with coverage of 'fake news' continuing into this, the sixth week of Trumpu2019s presidency. Is social media to blame?