Embracing Innovation, Transformation and Disruption

Can transformation ruin relationships?

Transformation is typically a thankless job but to stay relevant in the market place, companies have to go though it and someone like you and I have to do the "dirty" work. These initiatives are not for the faint-hearted, and as a result of going through it, I have seen relationships formed, strengthened or even destroyed during the course of these programs.
cio cmo relationship
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