Customer service is an extension of technology. Rather, technology is an example of a company\u2019s ability to deliver excellent customer service.\n\n\nAbercrombie\u2019s CEO on Giving Consumers What They Want https:\/\/t.co\/BGsm2qwbVv via @wwd\n\u2014 Andre F Bourque \u2655 (@SocialMktgFella) March 28, 2017\n\n\nIt highlights the strengths \u2014 or exposes the weaknesses \u2014 concerning an organization\u2019s renown for reliability. It reveals whether a business with an online presence and a physical storefront can do its job with speed and accuracy, while strengthening the loyalty of existing consumers and attracting the attention of prospective buyers.\n\u201cWe believe technology plays a key role in supporting the needs of our customers,\u201d says Scott Smith, president of CreditRepair.com. \u201cWe aim to leverage the latest technology to create simple, effective experiences that make engaging with our service easy and accessible on every device.\u201d\nAll of which underscores the importance of how technology can increase productivity and enhance efficiency. According to the team at SalesWarp, which specializes in retail inventory, order and fulfillment solutions, independent retailers need to understand that technology can just as much prevent success as it can promote it.\nThese experts emphasize, among other things, the power of flexibility. That feature advances creativity and experimentation. It enables executives to conceive different business strategies; to ensure the affordability of various marketing campaigns; and to ensure the fulfillment of inventory with confidence and convenience.\nTake, for instance, the way an advanced order management system (OMS) can strengthen customer service \u2014 and streamline the buying and selling of merchandise \u2014 in ways that surpass the resources of even the largest retailers.\nThat union of fast fulfillment and personalized attention is at the center of a revolution involving inventory management. The process depends, however, on applying data across all sales channels.\nThe SalesWarp team says:\n\n\u201cSmart investments in technology can help independent retailers \u2014 particularly small business owners \u2014 do the necessary things well, including sales, purchases, promotion and fulfillment. Launching these features is a matter of weeks, in some cases, allowing companies to verify inventory with absolute confidence. Indeed, total accuracy of what a retailer possesses is more than possible; it is (or should be) the new standard for operations, management, accountability and service.\u201d\n\nIndependent research substantiates these claims, in terms of how businesses review data to better personalize their relationships with consumers. Achieving that goal is a testament of leadership, on the one hand, and innovative technology, on the other.\nIt comes down to a bond of trust, where retailers can verify the accuracy of the inventory they possess and consumers can depend on the credibility of what they read online. That sense of trust is indispensable to how a company operates, based on the technology it uses, the reports its employees can retrieve, and the assertions that colleagues and co-workers can deploy without delay.\nThink of how what a store carries can \u2014 and does \u2014 influence whether that store\u2019s reputation will carry, so to speak.\nThe right inventory management software shapes that perception, raising a company\u2019s standing for respect and responsiveness. That asset is critical to elevating the sort of customer service retailers can \u2014 and should \u2014 provide.