It\u2019s a safe bet that most enterprises as well as service providers pay attention to Accenture\u2019s market moves and investments. After all, Accenture is the world's largest independent consulting and IT outsourcing firm, so who wouldn\u2019t think it wise to learn by observing the firm\u2019s strategies? Let\u2019s look at Accenture\u2019s recent acquisition of Genfour. Interestingly, the two major considerations that typically drive acquisitions are not at play in this case; so, what is Accenture\u2019s strategy?\nBased in the U.K, Genfour has fewer than 200 employees. It\u2019s tiny compared to Accenture, which has 401,000 employees and 6,600 leaders. So, the acquisition won\u2019t have any material impact on Accenture\u2019s revenues. And the acquisition will add mostly mid-size enterprises to Accenture\u2019s client base.\nAccenture is also leading the pack of global service providers that are moving into digital-first services. Even so, the demand for digital services and transformation is the reason for the Genfour acquisition. Not long ago, Accenture began accelerating its journey into digital by partnering with leading automation technology vendors such as Blue Prism and IPsoft. Now with Genfour, Accenture is expanding its capabilities in intelligent automation services.\nGenfour, a pure-play automation service provider specializes in assessing, implementing and managing automation solutions. The Genfour Autonomic platform has multi-tenant features and interfaces to third party workflow and reporting software. The company develops and deploys automation solutions and offers ongoing support in an as-a-service model.\nDemand for automation skills\nAt a time when automation skills are in short supply in the market, Genfour brings Accenture between 50 to 60 personnel trained in robotic process automation (RPA), and nearly all of them are automation developers. Certainly 50 to 60 engineers are a drop in the bucket when it comes to Accenture\u2019s huge talent pool. But in the world of digital engineers, 50 to 60 people with RPA expertise is huge. Companies just can\u2019t find enough of these people today. Accenture is getting this important skill set that it can combine with its existing digital transformation expertise to further cement its position as the \u201cgo-to\u201d partner in digital transformation.\nWhat about the software?\nWith this acquisition, Accenture gains a modest amount of intellectual property. However, Genfour\u2019s IP is designed mostly around running and managing other vendors\u2019 technologies, and I believe this software layer is somewhat incidental to the acquisition.\nAccenture is primarily interested in Genfour\u2019s digital engineers and experience in driving digital transformation. Unlike Genpact, which recently bought Rage Frameworks, Accenture is not looking to acquire software assets. Although it may use the software, the Genfour digital transformation talent is the primary prize in this strategic acquisition.