CRM implementation: Change is hard but it’s worth it

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While working as a spokesperson and director of resource development for a nonprofit organization, Tal Frankfurt was looking for tools to better manage his constituents (donors, volunteers, the media etc.). He heard about Salesforce.com and Salesforce.org and this started a snowball effect. The rest, as they say, is history. He founded and led a Salesforce Nonprofit User Group and was exposed to the growing need for many nonprofits to integrate technology tools such as Salesforce to achieve their mission. In 2010, Tal founded Cloud for Good, a certified B Corporation and an Inc.5000 company that works primarily with nonprofit organizations and educational institutions to create and implement strategic Salesforce solutions.

In 2015, Tal launched CRM Market. CRM Market is a trusted community marketplace for people and entities to list projects, discover talent, and implement Salesforce solutions. This service was created to pioneer new and exciting ways for Salesforce consultants and business to collaborate.

Tal ​was chosen in 2010 to be one of the first Salesforce MVP Program members and has maintained that status to date.

The opinions expressed in this blog are those of Tal Frankfurt and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.