ATSC 3.0: Broadcast’s last addressable stand

ATSC 3.0 represents another opportunity for broadcasters and marketers to cash in on knowing more about viewers. But it's arriving just as cellular-based live TV streaming is heating up.
170202 antenna
Martyn Williams
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  • Consumer Electronics
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  • Broadband

Ross Rubin is principal analyst at Reticle Research and serves as director of research development for The Relevancy Group. He been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow.

Ross has written more than 600 articles and columns and has contributed to 13 books on technology and telecommunications.

Ross has been a regular contributor to Fast Company and has been a regular contributor to CNET, Engadget, TechCrunch, ABCNews.com and Laptop Magazine, among other Web sites and publications. In 2014, he founded Backerjack, the first Web site devoted exclusively to covering the product innovation pipeline created by crowdfunding.

Ross has repeatedly been named one of the most-quoted analysts in the media and been called “a trusted advisor to technology companies” by CNN. He has appeared on ABC, The Today Show, CNN, CNBC and Fox News and is frequently quoted by media outlets such as The New York Times, The Wall Street Journal, USA Today, Bloomberg Businessweek and other leading publications. He has spoken at industry events such as CTIA, IFA, E3, Engadget Live and the CEA Industry Forum. He has also judged the Last Gadget Standing and TechCrunch Hardware Battlefield competitions, and frequently serves as a CES advisory board member for the Consumer Electronics Association.

The opinions expressed in this blog are those of Ross Rubin and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.