Omnichannel isn’t really about digital assets. It’s about how apps, websites, voice interfaces, and brick and mortar all intersect and fit together to build a connected and continually evolving relationship between a customer and a business. Read on to learn about the power of a sophisticated omnichannel strategy, and how it comes to fruition with APIs, across industries.

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Omnichannel: Seeing the World Through Customer-Colored Glasses

Retailers must learn how to switch channels across various avenues for all customer interactionsrnrn