Omnichannel isn’t really about digital assets. It’s about how apps, websites, voice interfaces, and brick and mortar all intersect and fit together to build a connected and continually evolving relationship between a customer and a business. Read on to learn about the power of a sophisticated omnichannel strategy, and how it comes to fruition with APIs, across industries.

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Walgreens: Expanding Customer Loyalty with Microservices

Letting different teams move at different speeds—while also standardizing communication and reusability—has bottom line impactrn
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Michael Endler works on thought leadership projects at Google. Michael got his start in the technology field leading the Microsoft beat at InformationWeek, where he also wrote about the Internet of Things, enterprise mobility, and a range of other IT topics.

Before joining Google, Michael managed editorial projects and analyst relations for data insights firm Quantifind. Michael earned his bachelor's degree from Stanford and his master's degree from San Francisco State.

The opinions expressed in this blog are those of Michael Endler and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.