Some businesses are keeping their heads in the sand while others are fearful of what\u2019s ahead, but the forthcoming General Data Protection Regulation (GDPR) could, in reality, be a force for good.\nOn one hand, the new obligations threaten punitive fines for non-compliance, poor accountability and data breaches. The new rules apply to all organizations that deal with the personally identifiable information (PII) of EU residents. This covers both employees and consumers of the services they provide. These fines are also intended to be taken seriously, rising to 4% of annual worldwide turnover or \u20ac20m \u2013 whichever is higher. Consequently, weighing up the cost of prosecution versus the cost of compliance is no longer an option.\nBut on the other hand, the GDPR legislation gives organizations the impetus to raise their game. It\u2019s the perfect time for companies to strengthen their data management, and the privacy and protection they provide to this most critical of business assets. Moreover, better information governance, compliance and policy can help enterprises develop a more efficient digital transformation strategy. This will ensure a streamlined and focused journey, with less of the information risk that pervades today\u2019s clogged IT systems.\nDataberg danger\nThe average business has vast amounts of legacy digital data, growing on average by 39% per year. It is contributing to something that Veritas terms a \u201cDataberg\u201d. This comprises over 30% redundant, obsolete and trivial (ROT) data and over 50% dark data, whose content is simply unknown to the organization.\nThis inefficient use of data stores has so many business disadvantages, with unnecessary storage and management costs just the start. If you do not know what data you have, where it resides or who has access to it, how can you protect it or be compliant?\nThe GDPR mandates better responsibility and transparency of the personal data organizations hold. Not knowing what is in your data estate could not only lead to a potential fine but also expose you to reputational damage from data leaks or breaches. However, the GDPR is driving businesses to be better custodians of the personal data they retain.\nThere are also operational implications. Having poor visibility and insight of your key information assets slows down the day-to-day ability to respond to search requests. This especially applies to requests from data subjects invoking their enhanced rights to correction, porting or even erasure of their own PII under the GDPR\u2019s \u2018right to be forgotten\u2019.\nRegaining control\nThe solution to these problems is often seen as a long and tortuous route, especially when you consider the billions of objects and files an average organization has amassed over the years. It does not have to be this way, though. The GDPR is leading businesses to focus on \u2018data\u2019. This focus is the key to solving the visibility and insight problems that are the starting point to the journey of compliance.\nBeing able to create real-time data maps of the operating environment can help pinpoint where sensitive data resides: especially copies and dumps of structured databases. Understanding who is accessing key department information can highlight the risk of insider threat and flag a potential data loss. Plus, being able to search from multiple sources to locate data subject information, and respond to subject access requests, turns your information into an asset, not a liability.\nCulture change\nUltimately, the GDPR encourages organizations to improve their business culture by incorporating better transparency, accountability and responsibility in how personal information is collected, used and eventually expired. This requires a holistic view to information management involving people, processes and technology.\nThere will always be internal and external threats to mitigate, but if you use the GDPR as a springboard to improve your information management and data handling culture, your organization will be on track to become agile, compliant and in control.