Several years ago, UX design became a hot topic in the tech world. With emphasis placed on websites and mobile apps catering to user experience, UX designers were in high demand. Focusing on visual layout, and usability, a company\u2019s success was often contingent on whether or not their product was attractive and user-friendly.\nWhile teams have become more diversified in recent years, and cross-training in the workplace has become more commonplace, the lines that defined certain roles have become blurred, making some companies wonder if it\u2019s worth hiring a specialized UX designer. Yet, even in 2017, while the majority of professionals are encouraged to be more versatile, it\u2019s worth noting that a UX designer's role is a lot more than just creating a desirable project but reliant on cultivating an in-depth understanding of a company\u2019s consumer, through research trials and of course, beautiful design.\nGetting to know your user\nA user experience designer's role isn\u2019t limited to building a website or an app that\u2019s appealing and easy to use. UX experts also play a critical role in understanding what the user expects from a product. It goes without saying that all UX specialists have a strong knowledge code, but many are also well-versed in creating strategic plans that help business improve their overall services:\n\n\nAnalytics\n\n\nUser Profiles\n\n\nMapping out company milestones\n\n\nInteracting with potential consumers\n\n\nCompiling data on potential customers, and improving services based on feedback\n\n\nEven in the case that you have members of your team that will devise campaigns to test your product's usability, it\u2019s worth noting that a UX designer deals with market research as well. They communicate with consumers through mediums such as surveys and trials, seeing what works and what doesn\u2019t. Having a sense of what your consumer wants and needs based on this information can greatly improve not just product design, but overall customer service.\nDiversifying your team\nIf you are a new business and don\u2019t know exactly where to start when it comes to finding a UX designer, it\u2019s worth exploring freelance platforms. These networks provide a plethora of experienced designers that specialize in UX design from all walks of life. Before bringing on a new team member, you can see a potential hire\u2019s past work experience and portfolio, ensuring you chose someone who can meet your needs:\n\n\nIncreases your internal professional network\n\n\nVaried experience brings a lot to the table when fleshing out new ideas\n\n\nEmployees with different backgrounds offer more solutions when dealing with challenges\n\n\nDiverse teams can boost creativity\n\n\nBringing in a skilled UX designer won't only improve your chances of executing an attractive product, but will also bring added value to your team. Companies that cultivate strong profiles tend to inspire one another while working together, improving overall company culture.\nGood design leads to growth\nWith around seventy percent of internet activity concentrated on mobile devices, the need for a streamlined design that can easily translate from desktop to mobile is necessary if a product is going to be successful in 2017. Before deciding on which device you should concentrate, an experienced UX designer can help you identify where your target market is based:\n\n\nThey can help you identify your niche and translate that visually\n\n\nDesigners can optimize your website to help encourage conversions\n\n\nThey can help you connect user experience to user behavior\n\n\nThe can help create seamless connection between desktop and mobile\n\n\nA skilled UX designer will execute their layout based on what your consumers respond to positively. They identify whether or not your target market is more traditional, spending the majority of their time online on their desktop, or if they are more dynamic and on the go, thus spending more time on their mobile. This knowledge is key when creating an interface that is easily accessible across devices, making more space for new customers in the future.