The new Hasselblad camera 'Mod' for Moto Z DROID smartphones is now available via Verizon and Motorola. This quick hands-on video review spotlights the expensive camera's strengths and limitations. Hasselblad is to photography what Apple is to consumer technology. Both are luxury brands. Both companies offer top-of-the-line products at top-of-the-stratosphere prices. Both have multi-decade legacies of excellence in their industries, and the two companies are renowned for quality. Motorola Hasselblad’s True Zoom Moto mod This week, Motorola and Verizon Wireless released the first Hasselblad camera add-on, or “Mod,” for a mobile device, the Hasselblad True Zoom Moto Mod, for Moto Z Droid smartphones. The camera costs $249.99 via Verizon and $299.99 through Motorola. It has 12MP sensor resolution, a Xenon flash, aperture of f3.5 to 6.5, optical image stabilization, up to 10x optical zoom, and the traditional Hasselblad aesthetic. The True Zoom Mod has a number of different advanced shooting modes and auto red-eye detection. And you can save images as pro-quality RAW files for photo edits or share any of your images quickly and easily using Google Photos. [ Related: 6 things you’ll love about the Moto Z Droids — and 6 you won’t ] Sounds intriguing, right? But how does the first mobile phone camera from one of the world’s most respected photography brands actually work? And more importantly, is it worth up to $300? Check out the video above for the details. AS Related content opinion Tom Brady's pricey PJs pack 'recovery tech' for athletes Under Armour's new TB12 pajamas aren't cheap, but they promise to rejuvenate your body after workouts. And they just might work, according to a study from the U.S. National Institutes of Health. By Al Sacco Jan 05, 2017 2 mins Health and Fitness Software Wearables Consumer Electronics opinion Budweiser 'smart' beer fridge encourages drinking on the job The new 'Bud-E Fridge' IoT smart refrigerator automatically orders more beer for you and your coworkers when supplies get low, and it's available for a limited time for free, if you're located in Chicago, New York or Los Angeles. By Al Sacco Dec 06, 2016 2 mins Media and Entertainment Industry Internet of Things Consumer Electronics opinion Why Samsung should release a Note 8 Samsung denies reports that it's planning to release another Note smartphone, but it would be a major misstep for the company to do away with what is perhaps its most important smartphone brand. Here's why. By Al Sacco Oct 26, 2016 4 mins Small and Medium Business Technology Industry Smartphones news analysis Google makes more than Samsung, Apple on flagship phone The price Google charges for its Pixel XL smartphone is closer to what it costs to make the phone than what both Samsung and Apple charge for the GS7 and iPhone 7, but Google still makes more money. Here's why. By Al Sacco Oct 25, 2016 3 mins Small and Medium Business iPhone Manufacturing Industry Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe