News Analysis

Twitter’s live NFL debut a good start, but …

Twitter passed its first big live-football test last Thursday, but the social platform must cultivate more unique value for NFL fans if it hopes to steal them away from traditional TV broadcasts.
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REUTERS/USA Today Sports
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Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.