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CMOs much more likely than CIOs to lead digital transformation

Digital transformation is not just another buzzword; it's an escape plan for businesses that can't keep up with tech modernization. However, new research indicates many CIOs shy away from the challenge.
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    Related:
  • CMO
  • CIO
  • Technology Industry
  • Marketing
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.