Since Facebook Live, Facebook\u2019s live-streaming app, was launched in the summer of 2015, the service has taken off. According to Facebook, videos (live and otherwise) are viewed on the site more than 4 billion times per day. And Facebook now gives priority to Live videos in the news feed.\n[ Related: Facebook, Snapchat and the future of live video ]\nSo how can businesses, especially small businesses, make use of Facebook\u2019s live-streaming to engage with the platform\u2019s over 1.1 billion active daily users, or at least those users who are or are likely to be customers? Here are seven tips from Facebook Live pros.\n[ Related: Facebook levels up its live streaming service with new video tab and developer tools ]\n1. Plan what you are going to say\/stream. \u201cBefore you create a video for Facebook Live, you have to draft a plan,\u201d says Jenny Miranda of Jenny Miranda Public Relations. \u201cThe Live video should have a precise goal. Whether you are trying to garner sales, increase followers or simply educate your audience, you have to narrow [it] down and stick to one call to action. You should also research the time of day that would produce the most viewers.\u201d\n\u201cConsider broadcasting an interview with your company\u2019s leaders, customers or a prominent influencer, giving a tour around the trade show floor with on-the-spot interviews if you\u2019re attending an event, or hosting a live unveiling or unboxing of a new product with a Q&A,\u201d says Ellen Miller, social media strategist,\u00a0Metis Communications.\u00a0Also, \u201ctry to plan locations ahead of time to test lighting and sound conditions.\u201d\n\u201cOne of the ways small businesses can start utilizing Facebook Live is by presenting valuable information about their products or services,\u201d says John Boitnott, an online marketing consultant. \u201cFor example, a car dealer could use the platform to do vehicle walk-arounds of new models, allowing viewers to ask questions, get immediate answers and see the car up close without having to visit the dealership,\u201d he explains. \u201cThis is not only an effective way for businesses to build interest in their products, but build trust with consumers as well.\u201d\n2. Promote your Facebook Live video in advance (letting people know when you\u2019ll be live). \u201cBe sure to let people know when you plan on going live and what they can expect,\u201d says Shama Hyder, founder & CEO,\u00a0The Marketing Zen Group. \u201cFor example, we host Shama TV on Facebook live every\u00a0Friday. The community knows this, and has come to appreciate the advance notice. Even though the topic varies each Friday, covering a different aspect of marketing and business, the general reliance creates a sense of excitement and anticipation.\u201d\n\u201cAt least one week prior to the event, you should turn to all social media resources to promote the [Facebook Live] video,\u201d says Jon Minners, senior marketing manager, Vault.com, a career intelligence site. \u201cThis would include traditional posts on Facebook, Twitter and LinkedIn to get the word out.\u00a0You should also shoot short video promos to include on your social media channels, including Snapchat and Instagram,\u201d he says.\u00a0\u201cIn a way, you are promoting the event, but also promoting the person users might see if they turn on the live stream. You want to get people used to the players who will be involved in the Live feed.\u201d\u00a0\n3. Practice what you are going to say\/stream before you go live to the public. \u201cYou can actually do a practice run of your video before you go live,\u201d says Jonathan English, managing director, Skeleton, a video production company. \u201cThis is perfect if you're nervous, new [to Facebook Live] or just want to get a handle of the interface before the big event. All you have to do is click on the 'Live' button in the menu bar to begin setting up Facebook Live video,\u201d he says. \u201cThen select who can view your video by clicking on the button below your name (it will probably say 'Friends' by default). Once you've selected 'Only Me' as your sharing option, you can begin solo Facebook Live streaming by hitting 'Go Live.\u2019 Nobody else will be able to view your stream, but you'll see the live video exactly as others will.\u201d\n4. Make sure you have a good internet\/Wi-Fi connection. \u201cIt\u2019s crucial that you\u2019re prepared with a quality internet connection [for when] you go live,\u201d says Madeleine Smith, assistant account executive, Roberts Communications. \u201cIf the video quality is pixilated or choppy or you\u2019re fiddling around with the camera trying to get the right angle, it will likely turn viewers off and they\u2019ll [tune out].\u201d\n\n\t\n\n5. Engage your audience. Use a friendly, conversational tone and \u201cintroduce yourself at the beginning \u2013 and then briefly recap what you\u2019re talking about every 10 minutes or so as new visitors join,\u201d suggests Miller. [Facebook recommends Live videos be at least 10 minutes, to attract more viewers, but no more than 90 minutes.] \u201cCall out visitors by name when they tune in, and address comments in real time as it makes sense. Interaction is part of what makes live video so compelling, so let the conversation guide your broadcast.\u201d\n\u201cThe beauty of\u00a0live streaming is the two-way connection, and you should foster that,\u201d says Hyder. \u201cAsk for questions, respond to relevant comments and encourage participation. This leads to overall increased brand engagement and reach as the individuals engaging are even more likely to see it in their feeds in the future.\u201d\n6. Ask viewers to subscribe. \u201cAlways end the videos by inviting viewers to subscribe so they can be notified the next time you go live,\u201d says Hyder.\n(To have viewers get notified the next time you go live, ask them to click the Follow button on live videos and\/or on videos that were live.)\n7. Save and share your video. \u201cThe live-streamed video will stay on your [Facebook] page or profile, and if on a page, you can boost the video to reach an even greater audience who may not have been able to tune in,\u201d says Hyder.\n\u201cAfter you finish your live video, update your other social media platforms with the Facebook link so your entire online fan base can view the video,\u201d adds Miranda.\n\u201cYou can also embed videos in blog posts, share in email newsletters and repackage clips for future social sharing,\u201d says Miller.