The story of the Internet of Things (IoT) to date is one of great promise but relatively few successes. It\u2019s kind of like cloud technology in the early times. Like Don Quixote, a lot of companies have visited the IoT \u201cwindmill\u201d but got rebuffed. It\u2019s a frustrating exercise.\nMy observation is that most IoT projects start with the technology. They start with the idea that we can put sensors everywhere, capture the data and create services or products from it. In other words, it\u2019s technology in search of a problem.\nThey simply come at it from the wrong angle. When I look at the initiatives of companies succeeding in the Internet of Things, it\u2019s clear that this is not the approach they take. Instead of starting with the technology, they start with a vision.\nThey begin an initiative with a vision of a business service impact they want to accomplish and then work backward to the technology.\nThere is a fallacy. Everyone wants to sell you on the idea of building a core platform, which you can then move to a digital area within the IoT. I would argue for the opposite. First get a clear vision of what you want to accomplish and work backwards to the technology. You\u2019ll find that building the foundation before you have a crystal-clear idea of what you\u2019re trying to accomplish will waste tremendous resources.