How technology and data shape digital marketing in healthcare in an on-demand era

Aiming to attract and retain increasingly well-informed patients, health systems are using sophisticated data analytics to target people at the 'moment of healthcare need.'rn
Healthcare revenue
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  • Healthcare Industry
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  • Analytics
Paddy Padmanabhan is the author of the best-selling book Healthcare Digital Transformation – How Consumerism, Technology and Pandemic are Accelerating the Future. He is the founder and CEO of Damo Consulting, a digital transformation advisory firm that works with healthcare enterprises and digital health companies. He is the host of The Big Unlock, a podcast focusing on healthcare digital transformation. He is also the author of the book The Big Unlock – Harnessing data and Growing Digital Health Businesses in a Value-based Care Era.

The opinions expressed in this blog are those of Paddy Padmanabhan and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.