A stalwart of the early web, Shutterfly rebuilds with the future in mind

The photo-to-book site founded in 1999 has quietly grown to $1 billion in annual revenue and is embracing APIs in an effort to retool for the future.
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Arik Hesseldahl is a veteran technology reporter based in New York with more than 20 years' experience. He was a founding editor at Recode and produced the inaugural Code/Enterprise conference. Before that he wrote for AllThingsD, The Wall Street Journal, Bloomberg Businessweek and Forbes. He's contributed to CNBC, NBC News and NPR, and has taught at Columbia University.

The opinions expressed in this blog are those of Arik Hesseldahl and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.