Feature

Why ecommerce hasn’t taken off on social media

Social media has so far failed to live up to its promise as an online one-stop-shop for consumers and retailers. The biggest platforms haven't given up, but some critics say it may be too late.rn
ecommerce on social media
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    Related:
  • E-commerce Software
  • Social Networking Apps
  • Consumer Electronics
  • Internet
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.