Facebook's Road to IPO: 10 Memorable Moments

The good, the bad, the Facebook.

As Facebook edges ever closer to its inevitable IPO (initial public offering), it's fascinating and instructive to take a look back at how it got here.

Facebook Bible: Everything You Need to Know About Facebook

Rick Wilking / Reuters

For your reading pleasure, here are ten key moments in Facebook's amazing history, including some Zuckerberg & Co. would probably rather forget. Pictured is Mark Zuckerberg, Facebook CEO and founder

REUTERS/Adam Hunger

February 2004


Cameron and Tyler Winklevoss, launching a Harvard-based social network probably sounded like a multi-billion-dollar idea. And it was -- just not for them. Hiring sophomore ubergeek Mark Zuckerberg to write code for HarvardConnection proved a fatal mistake. By the end of 2004, Zuckerberg's "TheFacebook" boasted more than 1 million members on hundreds of US campuses. The lawsuit over who owned the rights to the idea would drag on for years and result in a pretty entertaining movie (see slide #8). The rest, as they say, is history.

The Good: Changed the face of the Internet forever


The Bad: Foisted "the Winklevii" onto an ungrateful nation

REUTERS/Kimberly White

July 2005

News Corp's July 2005 acquisition of Intermix Media, MySpace's parent company, was crucial to Facebook's success. It introduced the phrase "social network" to millions of Americans. It suggested such networks had real market value, even as critics scoffed at the $580 million purchase price. And it put Facebook's biggest competitor -- then more than four times its size -- into the hands of total incompetents who would eventually drive it into a tree. Last June, News Corp dumped MySpace for $35 million, or roughly three days' worth of Facebook's 2011 ad revenue.

The Good: Separating Murdoch from some of his money isn't the worst thing that ever happened

The Bad: MySpace is now partially owned by Justin Timberlake

REUTERS/Rick Wilking

July 2006

When Mark Zuckerberg walked away from Yahoo's $1 billion acquisition offer in 2006, many people thought the then-22-year-old had lost his mind. (The deal may have tasted a bit more sour after Yahoo CEO du jour Terry Semel cut the offer to $850 million.) Now Yahoo's failure to acquire the world's largest Web entity for 1 percent of its current estimated value counts as one of its biggest screw-ups. Given Yahoo's track record, Facebook might not even exist today if Zuck had said yes.

The Good: Kept Facebook from suffering the same fate as Broadcast.com

The Bad: Semel pocketed more than $500 million before he finally got canned

Flickr/CarbonNYC

September 2006

September 2006 was a huge month for the fledgling social network. Facebook was opened to the masses; you no longer had to be enrolled in high school or college to sign up. And it introduced a "news feed" that allowed members to see what all their friends were up to -- resulting in a privacy backlash from Facebook faithful. That in turn prompted the first public mea culpa from Mark Zuckerberg: "We really messed this one up." It wouldn't be the last.

The Good: Now everyone and their grandmother can have Facebook account

The Bad: Grandma just sent you a friend request

Zynga.com

May 2007

For the first three years of its existence, Facebook was just another place for people to exchange pokes and throw sheep at each other. But after Facebook opened its platform to third-party app developers it became something much bigger. The 85 initial apps introduced at the F8 conference in May 2007 would grow to more than 500,000 in just a few years and allow Facebook to leapfrog MySpace, while social games like Farmville, Cityville, and Mafia Wars would turn Zynga into the world's most annoying entertainment powerhouse.

The Good: People over the age of 22 finally had a reason to sign up

The Bad: Your friends just shoveled 90 million tons of manure on Farmville

Yale Law & Technology

November 2007

The idea was simple enough: Facebookers who bought movie tickets on Fandango or booked a flight on Travelocity could broadcast that activity to their friends. By partnering with third-party Web sites, Facebook Beacon would usher in a new era of social advertising. The problem? Users balked at having their formerly private activities automatically made public, and security researchers found that Facebook still secretly collected this information even after users had opted out. Even today, Beacon is still synonymous with "privacy nightmare."

The Good: Facebook got solidly spanked for using members' data without asking

The Bad: Beacon later morphed into Facebook Connect and Timeline Apps

June 2010

It had been a rough few months for Zuckerberg. A plan to spread the "Like" button aross the Web and share user data with third-party sites had sparked calls for a Facebook boycott. When he appeared onstage at the AllThingsD conference with Walter Mossberg and Kara Swisher, he began sweating like a polar bear in a sauna. Then Swisher talked him into removing his hoodie, revealing a spooky Illuminati-style insignia on the inside. “Oh my God. You’re a cult!” Swisher joked. (At least, we hope she was joking.) Zuckerberg later redeemed himself with a more polished appearance on "60 Minutes," but doubts about the 25 year old's leadership abilities remained.

The Good: There is no Zuckerati, as far as we know

The Bad: Wondering whether he ever washes that damned hoodie

October 2010

How many people have had a movie made about them while they're still barely old enough to vote? The cinematic account of Facebook's beginnings portrayed the youthful CEO as brilliant, ruthless, awkward, and amoral, yet not entirely unsympathetic. It went on to win numerous awards and made Zuck's case better than he ever could: Even if he did steal the idea for Facebook and screw over every friend in the process, Zuckerberg is the true architect of its success.

The Good: 120 minutes of rollicking entertainment

The Bad: Zuckerberg is now a role model for thousands of ambitious amoral geeks

Facebook.com

September 2011

More than just a complete redesign of the profile page, Timeline is Facebook's attempt to become the digital page of record for one's entire life, from cradle to grave. Shortly after unveiling Timeline, Facebook also announced it had reached a settlement with the FTC over various privacy violations, marking a new phase in its maturity and clearing up major question marks before ...

The Good: Facebook promises the FTC it will ask first and share later

The Bad: Timeline entrenches Facebook even more deeply in our lives

REUTERS/Robert Galbraith

2012

Everyone knows Facebook will go public; the only question is when. (Some say the IPO will happen in May of this year; others predict September or later.) When it does, it's likely to be one of the largest in history; analysts speculate Facebook will achieve a book value of $100 billion or more, with Zuckerberg's net worth reaching around $25 billion. How will Facebook change as a result of going public? It may be pressured into finding new revenue streams by monetizing the enormous cache of user data it has collected. Or it could face even closer scrutiny over future privacy violations, especially as the FTC conducts its bi-annual audits. As they say, only time will tell.

The Good: Zuckerberg will be able to buy a lifetime supply of new hoodies

The Bad: He probably won't Dan Tynan writes ITworld's privacy blog, Thank you for not sharing. Visit his snarky, occasionally NSFW blog eSarcasm or follow him on Twitter:@tynan_on_tech. For the latest IT news, analysis and how-to’s, follow ITworld on Twitter and Facebook.

Copyright © 2012 IDG Communications, Inc.

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