Advanced IT Strategies

The rise of the chief marketing technologist

The digital age has originated an amazing phenomenon: the appearance of hybrid professionals called marketing technologists. At the theoretical level it is a thought-provoking concept, but watching it transform into reality is not so simple and can create misconceptions in this fast-evolving digital world where IT and marketing are strategically converging.
    Related:
  • Consumer Electronics
  • Internet
  • IT Strategy
  • IT Leadership
  • Marketing
  • Analytics
  • CRM Systems
  • Technology Industry