Yahoo Updates: New Round in Web Single Sign-On War

The competition to be the best stop for single sign-on technology and an enabler of data portability took another interesting turn today with the launch of Yahoo! Updates, a service that lets people log into participating Web sites with their Yahoo accounts and stream content back to key channels across Yahoo properties, such as Yahoo Mail or My Yahoo (personalized web pages).

At some point, many websites will be faced with a choice. For your users' convenience at sign-on time, do you use Facebook's increasingly popular Facebook Connect technology? Or Google's Friend Connect? Or now Yahoo! Updates? Or do you put a button for all of them in the log-in and comment sections of your site?

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