How The Container Store Uses Wearable Tech to Think Outside the Box

The Container Store is piloting a wearable device that it hopes will replace the thousands of walkie talkies it uses for in-store communication. The wearable also lets the company track employees when they're at work, among other things, and could potentially revolutionize the way it uses technology for retail.

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The ultimate goal is for the Theatro system to be deeply integrated with The Container Store's IT infrastructure and systems. That way, the CEO could, for example, record a voice message with a smartphone or other devices and then distribute it to all retail staffers via their wearables.

Theatro and The Container Store have also discussed how the devices and associated cloud system could replace the employee time-clock system and integrate with inventory data, customer information systems and much more.

Theatro's discussions with The Container Store began with personal communication. But they have evolved, Todd says. "A higher value opportunity might be the human-to-machine interface, connecting those people to the IT infrastructure versus just connecting the people to each other.

"People-to-people is important. But people-to-machine is going to be explosive."

AS

Al Sacco covers Mobile and Wireless for CIO.com. Follow Al on Twitter @ASacco. Follow everything from CIO.com on Twitter @CIOonline, Facebook, Google + and LinkedIn.

Copyright © 2014 IDG Communications, Inc.

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